Article Marketing: The Worst Kept Secret to Success
Article marketing means writing interesting articles related to your niche, and then submitting them to article directories to generate links back to your website. The links to your website will help boost your search engine rankings, and if the article is interesting enough, will help bring traffic to your site.
It’s a simple, powerful, and best of all, free way to generate interest in your website and the product or service you have to offer. When you submit your article to one of these directories, you are giving people permission to use your article as content for your site—with one condition—they won’t change the link to your website. So, this is a one-two punch.
You’ll have a link to your website on the article directory itself, and you’ll also get a link each time someone chooses your article as content on their own website.
Want to try this for yourself? Here’s a step-by-step process to help you get started.
DOWNLOAD ALSO: Capturing Customers
Think About Your Article Topics First
You will need to have fresh, new, content if you want the article directories to accept your articles. It is okay to use private label rights (PLR) material, but you must re-write it or add more material to it. If you’re tempted to use it as-is, remember there are plenty of other people who have had the same idea—with the same directory.
The nature of PLR means that hundreds, possibly thousands of people are using the same PLR articles you have, so you’ll have to make some changes to make yourself different from the rest of them.
If you have a specific niche you want to promote, pick a topic related to that particular niche that would interest your readers and write 300-700 words on that particular subject.
If there is a certain niche you’re looking to promote, choose a topic related to the niche that you know readers would find interesting. Write anywhere from 300 to 700 words on the subject.
YOU MAY ALSO LIKE: Top Twitter Techniques
For instance, if web design is your passion, your topics could be:
- Color Theory: What Your Color Scheme Says About Your Company
- Designing for Usability: Make it Easy for Your Visitors
- Top 10 WordPress Plugins for X
- Top 10 Free WordPress Themes
- Top 10 Premium WordPress Themes
Make a list of everything you know about your passion, and you’ll have plenty of topic ideas for your articles. Try to have a little fun with your topics.
Think about what you are selling online, whether it is memberships, software, or e-books, and the benefits of purchasing the products you have to offer. Then, turn each of those benefits into an article to send you targeted traffic.
READ ALSO: Social Media Indicators
For instance, let’s say you’ve made a business of e-books about how to solve various problems. You can write articles about how to solve those problems, providing just enough information to keep your readers interested and wanting to know more. In the resource box for that article, you can include a link to the full book on the issue.
Don’t Make Your Articles Advertisements
If your article is nothing more than a long, fancy advertisement for your product, then you are not going to find a single article directory that will publish it. Don’t waste your time.
Publishers are constantly looking for new content to present to their readers—content they don’t have to write themselves. Creating new content doesn’t mean you have to reinvent the wheel, but you will have to rework the content to make it both interesting and useful to the publisher’s readership.