Chapter 1: What is Affiliate Marketing
Affiliate marketing is a way of making money online. It’s really a simple concept. When you are an affiliate marketer, you promote a product, service, or site for a business, and you as a publisher get rewarded for doing so.
In most cases, you find products related to your niche and offer them on your website or blog. You promote the products and post a link on your site where they can purchase the products. Then, when someone follows that link to buy something, you earn a commission. The commissions can be either a percentage of the sale or a fixed amount. You’ve seen links to other sites when you’ve read other people’s blogs. These links make the blogger money.
For example: I write a book about affiliate marketing. Your blog is centered on tips to make money online. You actually promote and sell the book from your site. You get a percentage of the sale. It’s like being paid an advertising or marketing fee.
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You may also sell other products that are related to your site. For example: You blog about cooking and recipes. There are endless numbers of cooking related appliances or utensils you could sell from your site to make it easier for them to prepare those recipes.
In other cases, you might earn an amount when someone follows the link and take some kind of action such as: sign up for something with their email address or complete a survey with their name and address.
Your earnings are usually tracked by using a link that has a code embedded in it. This link is only used by you. They may also be tracked when the advertiser gives you a coupon code. You’ve probably followed a link from another site at one time or another online. You’ve also probably bought something where you enter a code. When customers do this, you make money without doing a thing. They do the work for you.
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There are a few factors that help make your affiliate marketing successful.
- The amount of traffic you have. The higher the traffic, the greater your earning potential will be.
- The quality of the products you recommend. Recommending junk products can really hurt you, so you want to make sure what you recommend will be a value to your readers.
- The amount of trust your readers have in you. If you have established trust, your readers are more likely to click on the link.