The worst kept secret – article marketing.
Writing articles and submitting them to article directories is a simple, but very powerful and effective way to create interest and generate traffic to your site.
For years, most successful online marketers and many marketing offline too, have used article submission as a way to draw attention to their products and send interested traffic their way.
Basically how it works is that you write interesting (hopefully) articles. You submit them to article directories for other people to use freely on their sites, blogs and in their written works.
The condition is that they have to use the article as it is – they’re not allowed to change it – and at the bottom you have included a link back to your own website, product or blog. When people read the article, and if they like it, they’ll possibly click on the link and you’ll get free traffic to your website.
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Here’s some steps to follow if you fancy giving this a try.
- Before you do anything else, consider your topics for your articles.
If you want to have your articles accepted by the directory admin and published for everyone to find, you have to have fresh, new content. It’s fine to use PLR (Private Label Rights) material that you’ve bought or gotten hold of for free but make sure you rewrite it slightly or add to it.
Don’t be tempted to use it as it comes because it’s highly likely that other people have bought the same PLR and have submitted it to the same directory.
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Unfortunately, there are hundreds, or even thousands, of other people using the same PLR articles you have. Your goal is to be different than the rest of the pack, not a clone of the multitudes.
If you have a specific niche you want to promote, pick a topic related to that particular niche that would interest your readers and write 300-700 words on that particular subject.