Why Shop Online?
Online shopping is a phenomenon that has changed the way we shop for the things we use and need in our day to day lives. An informal survey of web users who frequent an Internet bulletin board that is geared to online shopping reveals that over 90 percent buy products and services online at least once a month, and many of these people make it a habit to shop online several times a week.
What is it about this practice that makes them keep going back for more? If you are one of those people who have yet to shop online, or if you have perhaps completed only one or two transactions online, you don’t know what you are missing!
Not only have you not experienced the fun of hunting down a good online deal, but you haven’t had the satisfaction of saving a bundle of cash on the things you would be buying anyway, online or in a brick and mortar store. Everything that you buy offline can more than likely be found online – from groceries to prescription drugs. “Sure,” you may be thinking.
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“Online shopping is probably a good thing for people who live miles away from a store. It would almost be a necessity for them in order to have a good selection. But I have all sorts of stores really close to my home. It’s more convenient for me to shop the way I always have.”
That depends entirely on how you define convenience. Is this really easy?
- You get into your car and drive to the store of your choice, then drive around the parking lot a few times looking for a parking space.
- Entering the store, you walk the aisles looking for the things on your list, only to find that they are out of the two most important things you need.
- You go back out to your car and drive to your second choice store.
- Finally locating the items you need, you stand in an extremely long check-out line behind a woman with a set of 2 year old twins who are screaming for candy.
- The cashier is cranky, and acts as if she would rather be doing anything other than her job.
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- You start back out to your car with your packages, and discover that it is pouring rain. You have no umbrella, and your car is parked way in the back of the lot – the only empty space you could find.
- You brave the elements, and make a run for your car, only dropping your packages once. Dripping wet, you turn on the ignition and head for home. It’s late afternoon, and the traffic is horrendous. As you inch along, you hear a suspicious little taptaptap on your windshield. A closer look, and you groan aloud. The rain has turned into ice.
Meanwhile, your next door neighbor has decided that she is in need of a few health and beauty products. She sits down at her computer in the comfort of her nice, cozy den. A few clicks of her mouse, and her web browser has taken her to an online drugstore that actually offers more of a product variety than the local drugstore that is only a mile from her house.
She smiles when she discovers that several of the items on her list are on sale. As she reaches the screen where she is to finalize her order, she remembers an email she received from this website yesterday. It contained a coupon code that will give her free shipping when she purchases a certain dollar amount.
Scanning her order, she sees that she needs to spend $1 more to take advantage of this code. Another few clicks, and she has added a toothbrush to her virtual shopping cart.