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The SEO Wars

The SEO Wars

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What Is Your SEO Plan

The first step that advertisers and marketing professionals need to take to apply optimization techniques to a website is to articulate the objective and characterize the visitor, the desired visitor experience and outcome.

The optimization plan should evolve out of this.

The word optimization by itself suggests that the plan should balance the initiative and the budget so as to get cost effective results.

If the stakes are high, it may sustain higher advertisement and paid listing options. How
much would you like to spend on this exercise?

If the budget is limited, the expensive options of several advertisements, linking programs, directory listings will have to be forsaken and attention given to getting the best results from limited but focused efforts.

The key metrics to this program is to assess the ROI it delivers: marketing dollars vis-à-vis measurable benefits to the organization.

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Welcome To The SEO WARS!

This course covers everything that you could ever want to know about getting high rankings in the search engines. Many courses only give you a little bit of information and then try to sell you additional courses with the “real secrets” in them. You’ll never have to worry about that with this course.

If you aren’t familiar with what Search Engine Optimization is let’s break that down so you understand it. Search Engine Optimization or SEO is simply the act of manipulating the pages of your website to be easily accessible by search engine spiders so they can be easily spidered and indexed.

A spider is a robot that search engines use to check millions of web pages very quickly and sort them by relevance. A page is indexed when it is spidered and deemed appropriate content to be placed in the search engines results for people to click on.

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Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic.

If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high.

Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about
and present you with ones that match your topic.

The searched matches are also ranked, so that the most relevant ones come first.

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Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking.

Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your
site.

It is the Keywords that play an important role than any expensive online or offline advertising of your website.

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