WHAT IS PLR?
PLR stands for Private Label Rights. This means you have the right to use the material as is, but you also have the right to use the material any way you see fit. You can change the material, and in fact, should change the material. You can add/delete/re-work the material. You can change the graphics, etc. You can even put your own name on it, so no one knows the difference!
WHAT ARE THE ADVANTAGES OF USING PLR?
PLR is an excellent way to boost your online business. It saves you time, money, and hassle. It’s an affordable way to source content for your website compared to hiring a freelancer to build unique content for you.
Think about it. You’re an expert in your niche, but that doesn’t mean you are an expert content writer, an excellent voice artist, or an excellent video-grapher. Why drive yourself crazy trying to produce content on your own?
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You can use PLR as is, though it is not recommended. It is best to edit the PRLR to put your own spin on things, so that you have a completely unique product compared to what is already out there are on the market today. You can do this by combining several different pieces of PLR together, or by hiring a freelancer to re-write material for you.
THE DIFFERENT TYPES OF PLR
The beauty of PLR is that in comes in many shapes and sizes. When most Internet Marketers hear PLR, the first thing that comes to mind is articles. While this is the bulk of PLR, you can find a variety of other types of PLR content to suite your online business needs.
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These are typically sold in packs—ranging in size from five articles to 20 or more. Generally, the articles are all on the same optic, but you may find variety packs available from time to time. You can use them individually to develop blog post content, or you can package them together to create a special report or eBook. These are usually delivered as a text or a Word document.
EBOOKS AND SPECIAL REPORTS
Basically, this is a long article on a central topic. You can find them ranging in length from six to eight pages, or all the way up to 20 to 25 pages. Generally, it is delivered as a text document or a Word file so you can add graphics and other information. Some products may already have images and a cover designed. It is also possible for the products to include other supporting material, such as your sales copy page, your thank you page, your auto-responder messages, and articles to use in promotion.
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