Influencer marketing is a hot marketing phenomenon that everyone is talking about. It has become a mainstream marketing tactic and is no longer limited to a select few brands or agencies.
Almost every major industry has seen a rise in influencers. And brands are leveraging them now more than ever. Being an influencer has become so lucrative that it’s no wonder that everyone wants to be one in their respective domains.
What is an Influencer?
An influencer is someone who has: the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.
It is important to note that these individuals are not merely marketing tools, but rather social relationship assets with which brands can collaborate to achieve their marketing objectives.
Influencer marketing has shot up to unimaginable heights over recent years. This is mainly through social media that now boasts billions of active users. According to a research report by Global Digital Statshot, close to half of the global population is actively using social media platforms like Facebook, Twitter, Linkedin, Pinterest, and Instagram.
These platforms have, therefore, become effective tools for reaching out to people with ideas, products, and services. It’s estimated that a whopping 74% of people rely on social media to make their purchase decisions.
To be clear, these statistics aren’t about celebrity endorsements, which are appalling. In a 2018 study, for example, it was found that only a meager 4% trusted celebrity endorsements. This means that most social media users are seeking the thoughts of their peers who’ve established themselves on social media as opinion leaders.
Influencers in social media:
are people who have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views.
Over time, these individuals have morphed into social media influencers. These, surprisingly, are ordinary people who’ve earned a substantial loyal following because of the valuable information they share with their followers.
Most social media users, therefore, rely on them for reviews on products and services. Owing to the efficacy of influencer marketing, it has gained colossal ground in the digital world. Consequently, the demand for social media influencers has skyrocketed, and that’s why many people now aspire to be influencers.
Brands love social media influencers because they can create trends and encourage their followers to buy products they promote.
How much can I make as a social media influencer?
- Instagram influencers get paid? According to the Financial Times, if you have an audience of 100,000 followers, you can charge brands $2,700 USD per post. Influencers with four to 20 million followers typically make a cool $6,000 to $17,500 USD every time they upload a sponsored post.
In Nigeria money on Instagram platform
100,000 followers: $2,700 X 452 = N1,22,400.00 per post
20 million followers average of: $8,000 x 452 = N3,616,000 per post.
- Facebook Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you’re getting into territory where they can charge $100,000. Some can even get $250,000 for a post
In Nigeria money on Facebook platform: Please convert is by yourself (N452 x the Amount)
8 Ways To Make Money As A Social Media Influencer
- Digital products.
- Brand ambassadors.
- Social media sponsored posts.
- Sponsored blog posts.
- Physical Products.
- Affiliate Marketing.