Email marketing is the art of making money from your email list. It is one of the ways to make money even if you don’t have a fixed blog. As long as you have a list of responsive prospects of customers whom recognize you as an expert in your niche, they will definitely be up for offers of value which you provide for them.
How does this work, actually?
Well, if you have a website and you draw in some traffic, people will come, absorb some information and go away.
However, if you managed to capture their emails, you can to email them again and again – offering them nuggets of useful information or giving them offers that they might be interested in.
Marketers have recognized the potential of email marketing in generating huge profits, and has since then sought out to find the best ways to monetize their list through good email marketing practices.
This ultimate email-marketing guide aims to reveal these good practices so you can learn and apply the strategies to start raking in massive profits from your list.
Basics Of Email Marketing
Email marketing starts with your email list. What is a list?
Basically, it’s short for email marketing list or email autoresponder list.
These emails are the contact information of visitors who come to your site who are looking for specific information on your niche topic.
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In order to build a list, you will need to have an email autoresponder set up. The two most common autoresponders in the market are:
- Get response (www.getresponse.com)
- Aweber (www.aweber.com)
It is compulsory for anyone who wishes to start an online business to get an autoresponder account. This will be used to manage your subscribers and mass email your list with offers and information of interest.
Once you have an autoresponder account set up, you’ll have to set up a business system for collecting leads or subscribers, which I will go into detail in chapter 3 on list building essentials.
Now, with an email list, not only can you continuously build rapport with your subscribers, you can also offer them products of interest.