PayPal is the world’s largest payment processing company, with over 50 million account holders worldwide. Part of the huge eBay empire since they became a wholly owned subsidiary in October, 2002, PayPal offers what is generally a fast, easy and safe way to both receive and send money online.
Perhaps it should come as no surprise that as a part of the eBay group, over 90% of eBay merchants and traders accept PayPal as their preferred manner of payment. So it is that the company now handles more than £9.5 billion in online monetary transactions every year.
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PayPal offers a payment system and method wherein even the smallest business or private individual can send and accept money to and from a huge number of countries worldwide, as long as both parties to the transaction have an email account.
In addition, PayPal is able to offer many of the financial facilities most commonly associated with banks and other similar commercial institutions such as credit cards.
The simple and basic fact is that it is almost impossible to run any kind of successful online business without using the services of PayPal.
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Although many other companies have tried to set up services that replicate most or all of what PayPal do, so far, no-one has succeeded in capturing either the imaginations of marketers (if they are only ‘clones’, then why switch over to a company with no additional benefits?) or any significant share of the market either.
PayPal does not therefore have a complete monopoly of the payment processing business online, but, certainly as far as the internet marketing community are concerned, they might as well have! And in general, PayPal do a pretty good job of what they do and most of the time they are able to keep the wheels of worldwide internet ……..